Google take on Digg

Google have today launched a rating system similar to Digg.

when logged into a google account you can now customize your search results so that your favorite results on frequently serached topics can be forced to the top of the serach rankings. Google state in the launch announcement that your intervention will only affect your own search results. However, why wouldn’t they use this data in their core algorith for searches where there is a critical volume that dilutes spam efforts? Time will tell.

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