Irish Company changes Scottish soccer sponsorship strategy

Tennents Lager, owned by Irish Company C&C Group PLC, has announced that it is to end its 36 year relationship with the Scottish Football Association (SFA) the governing body for Soccer in Scotland.

Instead the Irish company has announced that it is to sponsor both rival Glasgow Soccer clubs, Glasgow Celtic and Glasgow Rangers.

Glasgow Celtic has a long relationship with Ireland and is, in fact, owned by Irish Billionaire Dermot Desmond, however it is the first time in the history of rival club Glasgow Rangers that it is to be sponsored by an Irish Company.

The company had already announced the three-year shirt sponsorship agreement with Celtic and Rangers, however it only yesterday announced the end of the SFA deal

This entry was posted in Politics, Sport, UK, Uncategorized, United Kingdom and tagged , , , , , , . Bookmark the permalink.

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